This blog will deal with Internet Marketing Secrets that are out there on the Internet right now. I will try and make this information easier to understand and use here. I'll discuss such subjects as Affiliate Marketing, Authority Sites, Domain Names and a host of other subjects. As usual,your mission, should you decide to accept it, will be to read and assimilate the information and find a way to use it. Also, there will be ample opportunity to leave comments and suggestions , as always , in the suggestion box. Here's some information you can use about Keywords.
Typically, your keyword list and the medium will determine your ROI. This means that your keyword list also determines the reach of your product and the cost. Now, a lot of newbies just don't know how to pick the keywords that work. (A lot of us oldies don't know either , obviously) Picking the list is the problem. If the keywords are too broad in meaning, you'll get a lot of hits and no sales. That's because the keywords are not targeted. If they are more specific, you will get less hits but more sales. That's because they are more targeted. Or at least this is the theory. So far, I haven't found the textbook for selecting the most effective keywords. But here's a strategy.To begin with, don't use very broad keywords . Examples of broad keywords are like radio, dog, cat ...etc.
Words that are too broad just don't convert well into sales. Longer tailed keywords are more specific and will convert better into sales. Longer tailed keywords are keywords such as black stereo radio, small dog owners, white cat collar and on and on . Notice the difference. Long tailed keywords are more likely to attract a buyer that may have already done his research and is ready to buy or is at least interested in your product.
Another example would be sharp black stereo radio. There are four words in the phrase. This is pretty targeted and I hope you get the idea. Typing this into his or her favorite search engine means the prospect most likely knows what they are looking for and now they will probably go shopping for the best deal or to get more information. They may be presold on the exact model you have.
As I said , the specific terms will receive less searches per day or month than the broad terms. The upside is that they convert a whole lot better into sales, so it's a good trade off. Later on I'll talk more about this . I'll be running down to my local Sharp black stereo radio store and check these out.
Try to create relevant content so that you get a good search engine ranking and try to develop long tailed keywords for your site. One of the advantages of long tailed keywords is that they are some of the least competitive keywords and as such they are less money in PPC projects and will prove to be the highest money makers.
Your job, should you decide to take it, will be to identify the long tailed keywords in your niche and use them to your best advantage. A simple way of identifying long tailed keywords is to use the selling brand name in your keyword phrase. It may take some serious brainpower in the beginning, but develop continuously and there will be a pot of gold out there for you too.
One last item. Using ezines to publish articles about your product doesn't hurt either. Make sure you use your favorite long tailed keywords in your article.Distribute your articles to all the major ezine directories , for instance. Some examples of these are Ezinearticles.com, goarticles.com or even article alley.com. Recommend products that you use, make forum posts and build your subscriber list. Set up an auto responder series on some products you support. These are all time honored ways of creating customers.
So till next time, good luck!
So with that I will log off to do some research for the next blog.
C'ya
The secrets guy
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