Wednesday, October 17, 2007

Web Analytics Tools

Web Analytics Tools and statistics are important for any on line business, website or blog. Free web analytics may not always be the best , but they certainly are the most convenient. Again this goes to ROI. If you spend all your profit making reports , that's probably not good. Of, course , there are numerous free innovative statistic tools out there to perform this function and I'll try and give a quick review of the most needed functions to perform here.

Most website owners and bloggers will immediately think of Google analytics as the main real time visitor tracking tool. In fact this blog is using Google Analytics. However, as mentioned before, this is not the only available tool.


First, you need a tool that is tailored to the type of tracking you want to do. You want a program that is easy to implement and has some advanced features such as real time visitor tracking and some in depth content analysis. If you are focusing on pay per click issues or incoming search engine traffic, you may want statistics on page position, landing pages, and specific geographic data.


Gaining perspective into other issues , such as , user behavior and habits means you would like the ability to track, evaluate and optimize your site based on where your visitors click. If you can generate overlays and heat maps at the same time, you have an advantage.


Evaluating your natural search engine traffic and keywords for Search Engine Optimization purposes is an important function also. So a real time search engine analysis tool and statistics tool will be needed.


Free, simple web stats for bloggers are available also. In-depth feed statistics and general blog statistics are can be found in a slick, intuitive interface, too.


Aesthetically pleasing GUI's for your Web Analytics Tools, such a s a simple counter are important also. Remember, you have only a few seconds to get the visitors attention and you don't want to lose him or her because of a cheesy GUI.


Recording page to page activity and actions of your visitors real time with advanced features such as audible event triggering and name tag integration can then be analyzed to better understand your visitors behavior and increase the usability of the site.


Now all this being said, there are social network sites for blogs that you can log into and will provide you with valuable statistics including onside clicking habits and referral information.


My preference is being able to design all of these features into a custom website or blog interface using a program called Site Rubix. This way you will be able to include all the mentioned features above and be able to monitor user activity beyond the the capabilities of a cookie cutter stat package. The feature's listed above will be able to provide insight and understanding as well as being able to optimize your traffic and create a more compelling on line experience. Check out this link. You will be glad you did!

Here is the Site Rubix link to check. Site Rubix Website and Blog Builder


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